Welcome to Goodrich Family Dentistry





We are a family friendly office, committed to providing you the best care possible.






Who We Are

Dr. Brad Rice has been practicing in the Goodrich area since 1986. After graduating from the University of Michigan, he and a fellow graduate started their first practice in Plainwell, Michigan. Wanting to be closer to their families, he and his wife decided that they were going to move back to this area. They felt Goodrich was a great place to start a practice, loving the small town atmosphere.

About Us






Family Friendly Hours

Because your family’s schedule is important to us, we offer evening hours two nights a week, and are open one Saturday a month. We have found our evenings to be the most popular times for patients to schedule their appointments. So if you need a specific date, please call in advance to ensure your desired time is available.

Office Hours







We accept and will bill to most insurances, but participate with the following: Aetna, Cigna, Delta Dental Premier, Guardian, and Healthy Kids. With dental insurance, you do not always have to go to a in-network dentist to receive the same level of benefits. Many insurances will also cover out-of-network services. Call our office today for more information!

More Info




A family focused office with family focused values. We are here to serve our community.







Meet the Goodrich Family Dentistry staff


Our office is made up of highly qualified team members that work closely together to bring you the most comfortable experience as possible. Many have been a part of our staff for over 20 years, guaranteeing at least one friendly, familiar face when you come and visit us.









Helpful Insurance and Payment


We are happy to submit your dental claims for you; however, because each plan is different, we cannot predict or guarantee exactly what your insurance plan will pay. For further information regarding insurance coverages, please feel free to call our office. We will be happy to help you with any questions you may have.

Payment is due at the time services are rendered unless prior arrangements have been made. For your convenience, we accept cash, checks, Visa, MasterCard and Discover.








Accepting New Patients!


New Patients: Please plan to arrive 10 minutes early for your first visit to our office in order to complete your health and information forms. If you have had dental x-rays taken in the past 12 months from another office, please bring them in to your initial appointment. Depending on your previous dentist’s policies, we may be able to request the x-rays for you; however, many offices require that patients call or sign a release form.

To save time, you can download and print our new patient forms before your visit to our office:

New Patient Form - Adults
New Patient Form - Children




What our community is saying about Goodrich Family Dentistry






Ben Hugo

Goodrich, MI

“I think Dr Rice is super nice because he gives me prizes. I don’t have cavities but he will still give you prizes even if you do.”




Scott WP


Scott Arnold

Denver, Colorado (formerly from Clarkston, MI)

“Dr. Rice is the best! I’ve been going to him for over 20 years. The office staff is very friendly… I wish I could find a dentist as trustworthy as him in Denver. “




Kara WP


Kara Robinson

Grand Blanc, MI

“A visit to Dr. Rice’s office is always pleasant from the moment you walk in the door. His staff is warm, and welcoming. They are always smiling and friendly, and make you feel like you’re at home. Dr. Rice is a great doctor and very conservative in his practice. I never feel like I am having work done that is unnecessary at the time. I highly recommend Dr. Rice and his staff from a basic teeth cleaning to a root canal or tooth extraction!”




We would love to hear from you and your family. Please Contact us!






7461 South State Road, Suite A

Goodrich, MI 48438


Monday: 9:00 am – 3:00 pm

Tuesday & Thursday : 2:00pm – 9:00PM

Fridays (every other): 9:00 am – 3:00 pm

Sunday: Closed